Company Overview

Established in 2003, Apprise Consulting has grown organically year on year.

Alongside our core team we have many Associates who have worked in various market sectors at Director level, mostly in operations. Our client base includes major Utility companies, retailers, FMCG manufacturers, automotive suppliers, 3PLs and the Public sector.

Our approach is one of getting to know our clients’ business and working closely with them to provide solutions. We do not operate with ready-made toolkits as we believe each client is different and may require an alternative approach.

We have close ties with specialist consultancies in transport routing, health and safety, change management, procurement and inventory management.

If we are unable to provide a solution internally, we invariably know of a company who can assist us.

We are also involved in providing training courses in supply chain operations. These are produced in conjunction with Warwick University, the Chartered Institute of Logistics and Transport, various overseas training companies and Informa. Apprise is also working with Supply Chain Academy on introducing new Supply Chain courses.

Gwynne Richards is also an Expert Witness and has given evidence in a number of high-profile cases in a court of arbitration and in the Crown Court.

Apprise has also launched – where companies and individuals can download specific tools to assist them in reducing their overall costs and improving their logistics operations.

Gwynne Richards


Gwynne is a logistics professional with over 35 years’ experience within logistics and supply chain management. He has an excellent record in reducing costs and improving the performance of his clients.

Gwynne has worked for companies including Dawson Group, Lane Group plc, Danzas and DHL. He has managed contracts on behalf of Dupont, Dyson, Little Tikes, Miele, Nokia and Scottish Courage.

Consultancy clients include household names in both the private and public sectors.

He is currently Chairman of the CILT Supply Chain Innovation awards committee and a judge for the SH & D awards.

His book on Warehouse Management was published in June 2011 and is now in its fourth edition.

He has co-written The Logistics and Supply chain toolkit with Susan Grinsted which is in its third edition. The Logistics Outsourcing Handbook, a collaboration with Jo Godsmark, was published in December 2019.

He runs CILT accredited training courses in the UK, UAE, China, India, Singapore, Malaysia, Hong Kong, Kenya, The Philippines and Thailand.

Gwynne is a Practicing Associate of the Academy of Experts.

He is a Fellow of the Chartered Institute of Logistics and Transport, a Fellow of the Institute of  Training and Occupational Learning and a Member of the Institute of Consulting.

Gwynne is fluent in both Welsh and English and speaks basic French.

Joe Fogg

Joe Fogg has over 25 years experience in logistics and supply chain. His experience covers a wide range of sectors including Fashion, Grocery Retail, Food Manufacturing and Retail, Healthcare, Telecoms, Automotive and the Public Sector. His work has taken him in to Europe and South America.

A Fellow of the Chartered Institute of Logistics and Transport ( CILT), Joe is currently vice chair of the Outsourcing and Procurement Forum as well as a Steering Committee member for the CILT Benchmarking service.

Major recent Projects include:

  • A fully integrated eCommerce – solution for a major fashion brand.
  • A fully integrated eCommerce solution for a ‘connected home’ provider.
  • A technically challenging triage solution for a major Telecommunications provider.

Areas of deep expertise include:

  • End to end supply chain solution design
  • Outsourcing, including; tendering, pricing and contracting
  • Bid management
  • New facilities implementation, start-ups and operational change

David Cairns

Associate - FCILT

David is an experienced and effective Logistics Professional with over 35 years’ experience in the industry. He has wide-ranging skills including project planning, contract implementation, logistics process design and assessment and international experience both with third-party logistics providers and retailers and manufacturers. This is supported by extensive hands-on operational experience gained in multi-national environments.

David has worked for BOC Gases and Tibbett and Britten Group where he was Development Director. He has worked both nationally and internationally including Canada, Austria and Eastern Europe.

Patrice de La Sayette

Patrice has over 20 years’ experience with Supply Chain and Logistics projects and Operations management, of which more than 10 at Director level, and 5 in the Middle East (Qatar / UAE). He has worked in Corporate and Start-up environments.

He has spent 18 years in the French Army where he was in charge of Logistics operations and he commanded a Company of 150.

Moving to the UK in 2008 as a Civilian, he has since worked in several industries: Retail, FMCG, Shipping, Oil and Gas and Pharmaceutical. He has experience in managing complex multi sites logistics operations, in setting up DCs, sourcing/managing 3PLs for Multimillions Projects etc.

Examples of Patrice’s achievements:

  • Managed the Logistics of a $300 Millions Project with a World leading Oil and Gas company in the UAE and Qatar.
  • Set up a DC in Qatar for one of the biggest Regional retail company

Patrice is CILT Level 6 (Advanced Diploma in Logistics and Transport), CILT Assessor, Prince 2 and CargoWise Certified Professional.

Patrice is fluent in both French and English.