Who we are

Company Overview

Apprise Consulting Ltd is a supply chain and logistics consultancy and training company assisting clients to improve all aspects of their supply chain and logistics operations.

The company was established in 2003 and has grown organically year on year.

Alongside our core team we have over 20 Associates who have worked in various market sectors at Director level, mostly in operations. Our client base includes major Utility companies, retailers, fmcg manufacturers, 3PLs and the Public sector.

Our approach is one of getting to know our clients’ business and work closely with them to provide solutions. We do not operate with ready made toolkits as we believe each client is different and may require a different approach.

We have close ties with specialist consultancies in transport routeing, health and safety, change management, procurement and transport planning.
If we are unable to provide a solution internally we invariably know of a company who can assist us.

As a company we are always looking to introduce new products and services to the market and have recently produced stock taking and cycle counting software which enables companies to count stock and verify it, utilising hand held units or PDAs.

We are involved in providing training courses in supply chain operations. These are produced in conjunction with Warwick University, the Chartered Institute of Logistics and Transport and Aston University.

Gwynne Richards - MBA, FCILT, MIMC, MIOMConsultant Profiles

Gwynne Richards - MBA, FCILT, MIBC, FIOM
Gwynne is a logistics professional with over 25 years experience within logistics and supply chain management. He has an excellent record in reducing costs and improving performance.

Gwynne has worked for companies including Dawson Group, Lane Group plc, Danzas and DHL.  He has managed contracts on behalf of Dupont, Dyson, Miele, Nokia and Scottish Courage.

He is currently Chairman of the CILT Outsourcing and Procurement Forum and Chairman of the CILT Development of People awards committee.

Gwynne is fluent in both Welsh and English and speaks basic French.

David Cairns - AssociateDavid Cairns - Associate - FCILT
David is an experienced and effective Logistics Professional. He has wide-ranging skills including project planning, contract implementation, logistics process design and assessment and international experience both with third-party logistics providers and retailers and manufacturers. This is supported by extensive hands-on operational experience gained in multi-national environments.

David has worked for BOC Gases and Tibbett and Britten Group where he was Development Director. He has worked both nationally and internationally.


Brian Reid - AssociateBrian Reid - Associate
Brian is very experienced and commercially astute with a proven track record of management of third party contracts for major home retail companies and advising, on a consultancy basis, other retailers, encompassing Logistics/Supply Chain management with particular responsibilities/speciality in International Procurement and the Physical Supply Chain.

Before becoming a supply chain consultant Brian spent over 20 years with Habitat in various senior roles and most recently was Supply Chain Director of Dreams plc.

Susan Grinsted B.Sc Ph.D C.Eng FCILT MIOMSusan Grinsted  B.Sc  Ph.D  C.Eng  FCILT  MIOM
Sue has over 30 years experience of analysing and improving material flow, thus reducing inventory levels and lead times. Her industrial experience has been mainly in the aluminium, glass and automotive sectors. She has held full-time positions in process development and operations management. Later, while working at Warwick University, she was involved in launching the industrial simulation group and technology transfer projects to many companies including Rover, IMI, Royal Ordnance, and Avon Rubber.

She can work in English or in French, and speaks basic Russian.